This Weeks Store Shop - A Major Pharmacy Retailer

Well I had the privilege of secretly shopping a major drug store chain, third in the big three in this region. It was easily realized why they are last amongst their peers. Upon walking in I noticed the clerks just standing around and doing nothing, The store was not a particularly clean store, however, the items for sale were pleasantly displayed amongst their hanging hooks or shelves. For some products their were too many choices of pretty much the same item, and then on others there was no choice available for the consumer. I noticed alot of products were out of stock and many were very low in inventory. I couldn't help but notice an obvious customer return on the sales shelf, It was a 20 inch box fan so therefore you can imagine it stuck out like a sore thumb already due to its size, it was re-packaged in its original box, but, it had been re-sealed with duct tape. The entire display looked very unpleasant because of this item. Why would this be on display? I myself would send it back to the manufacturer, or use the proper tape, or even give it away to a customer it is only a $10.00 item it is costing more leaving it on the sales floor. Imagine what a customer is thinking when seeing that product amongst other more expensive fans and even air conditioners. Remember, this is only a drug store. Also, there was a big RED FLAG, the clearance items which had their own tables, most products had no prices on them. How does a manager or proprietor expect someone to consider making a purchase of a product that has no price on it, most won't, which explains the tables growing inventory over the past two weeks. Customers want convenience and expect it to. If you don't provide that, on their next trip they just might consider trying out the store two blocks over or perhaps even two to three miles away, after all that's only five minutes in the car. There of course was many other problems as well and this is not even 1% of my report, however what I am trying to do here is to show you that a customer sees something on a higher level that may be lame to an employee or manager. One thing that surprised me when I was checking out the ease of contacting the store was that their Customer Service Survey 800 number was not accessible on pay phones, by their request. Why would they not welcome all calls? Maybe the competition does.

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