This weeks phone shopper

Doesn't it pay to be prepared? Today I picked up a copy of the only magazine I subscribe to, Entrepreneur. I went to the back, to the classified ads and I found several ads that interested me. Now I am not going to go out of my way to call unless I am truly interested in something. I called five or six ads to receive information on their products and/or services. Let me tell you something, These companies spent all that money to place the ad and went through the trouble to come up with the ad copy and to call-in to the magazine and got out that credit card and dealt with the customer service agent that was only to happy to take the order, and can you guess what they didn't do? They did not prep or train the people that answer the phone on how to handle incoming advertisement calls. Now why go through the trouble and expense if your not going to follow through? Guess what I did when the person answering the phone couldn't offer any help, that's right, I kindly said my neverminds and hung up. One third didn't even know about an ad running. This is like opening a retail store, having all the product properly displayed and not asking the customer for the sale. Like my grandmom use to say, If your going to do something, do it right or don't do it at all.

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